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|VeriLogic Solutions, LLC
|Bootstrap Capital, LLC
Chicago, IL – January 2, 2018
Bootstrap Capital, a private investment company, and Matthew Wezner have acquired the assets of Veri-Logic, LLC from its founder Bob Hanson. Now operating as VeriLogic Solutions, LLC, the company is an automation technology integrator that specializes in designing and implementing product genealogy tracking solutions for manufacturers.
Founded in 1989, the company has a long history of providing integrated hardware and software solutions that improve product tracking, quality assurance and product recall efforts in a broad range of industries, including the food, beverage and other packaged goods sectors.
Matt Wezner, president of VeriLogic Solutions, commented, “Bob built a terrific company with fantastic people who work with some of the most sophisticated companies in the world. I look forward to building on this great legacy and introducing the company to many new customers.”
“After working with Matt Wezner and the Bootstrap team, I am excited about the new business opportunities and growth potential we have,” said Tim Mathieu, VeriLogic Solution’s senior engineer. “It’s great to know that the company’s values, especially its dedication to the success of customers and employees alike, will continue in the tradition that Bob created.”
“I’m excited to be working with Matt to build VeriLogic into an even greater company. Matt and I have worked together in other business ventures and I have a lot of confidence in him as an entrepreneur and business leader,” said John DeBlasio, Managing Director of Bootstrap Capital. “The team at VeriLogic does great work for its customers and we want to make sure they have everything they need to keep doing just that.”
About VeriLogic Solutions
Since 1989, VeriLogic has been on the forefront of industrial identification and product tracking solutions. Since its inception, the company has provided a completely customized product identification solution that seamlessly integrates and interfaces with existing warehouse management and enterprise systems. The company’s ability to integrate hardware and software into comprehensive, yet affordable, solutions distinguishes VeriLogic Solutions from the competition and is the reason that it continues to be a valuable supplier to both Fortune 500 and middle market companies.
About Bootstrap Capital
Bootstrap Capital is a Chicago-based private equity firm that respects the accomplishments of bootstrapping entrepreneurs and seeks to honor their legacies. The firm grows the companies they built and celebrates the legend of how they built them. It acquires and operates small business services and distribution companies at a time in their evolution when they could benefit from a change in ownership.
Bootstrap Capital’s approach is to build its portfolio deliberately, providing day-to-day leadership for an extended period of time after making an acquisition, thereby providing turnkey succession plans for owners seeking to retire. The firm works with founders who are striving for the next wave of growth and can help right the ship when a company has gotten off course.
Friday After Thanksgiving
A nonprofit with which I occasionally volunteer is organizing a trip to Houston in February to help Hurricane Harvey victims. By then, the headlines will have faded, but the building inspectors will finally be making significant headway in determining which homes are habitable and which ones will need to be torn down. Only after this critical step can homeowners begin the hard work of rebuilding their houses.
I love how the organization is referring to this service initiative. It’s calling this effort Friday After Thanksgiving to capture the notion that the hard work of serving communities continues unabated the day after all the organized and well publicized volunteer events on our nation’s official day for gratitude.
What’s this have to do with M&A?
The idea that the hard work continues after the special events and photo ops are over is amazingly applicable to Bootstrap Capital’s investment approach. We take a Friday After Thanksgiving approach with our portfolio companies insofar as our work to develop and grow them begins the day after closing. This approach is fundamental to how we honor the legacies of the entrepreneurs who founded our companies and how we build the foundations for their continued success.
The acquisition is not our endgame; the press release is not our goal; the canned kudos from our LinkedIn colleagues are not our objective. Only when we focus on the blocking and tackling of developing our companies do we eventually achieve our targeted results. Our experience is that, given the limited resources of the small companies that we buy, there is simply more work to do than our CEOs can accomplish on their own. As a result, it is imperative that we roll up our sleeves and collaborate with them.
Real Life Examples
It’s been several months since we released one of these email blogs, as marketing took a back seat to working with the companies we own. During the summer and fall, we were busy closing the acquisition of our second portfolio company, VeriLogic Solutions (www.veri-logic.com) and tackling several Friday After Thanksgiving initiatives at our first portfolio company, Clear Automation (www.clearautomation.com).
Since we acquired Clear Automation almost a year and a half ago, the business has grown more than 50%, undertaken an ERP installation, forged a strategic alliance with an innovative robotic equipment design firm in Europe, purchased the real estate where it operates and added incremental debt financing. In order to get all of these initiatives done, the principals of Bootstrap Capital have had to provide day-to-day leadership for several of them.
We understand the importance of a Friday After Thanksgiving mentality and are committed to supporting the management teams at our portfolio companies. In fact, we view the “lunch bucket” operational assistance we provide as an integral element of our lower middle market investment strategy.
If you are aware of business owners who would like to sell their companies, please consider introducing them to Bootstrap Capital. We are keenly in tune with the issues business leaders face when they decide to sell their companies, as well as many other nuances of transacting in the lower middle market. Bootstrap Capital is a patient counterparty that can be a constructive partner in helping sellers through the sale process. And, after the sale, we actively participate in the work required to honor the legacies of our companies’ former owners and to build the companies we acquire.